SEOUL LAUNCHES 2026 GLOBAL TOURISM CAMPAIGN WITH AESPA, RIIZE MEMBERS

Where the unexpected becomes the everyday, Absolutely in Seoul (Image: Seoul Tourism Organization)


KUALA LUMPUR, Sept 24 (Bernama) -- The Seoul Metropolitan Government (SMG) and Seoul Tourism Organization (STO) have appointed aespa members KARINA and WINTER, and RIIZE as honorary ambassadors for Seoul tourism in 2026, launching the global tourism campaign “Absolutely in Seoul” on Sept 23.

Built around the message “Where the unexpected becomes the everyday”, the campaign introduces the theme “Absolutely in Seoul” and the concept of “Seoul Syndrome” — a sense of longing travellers' experience after leaving Seoul and wanting to return to the everyday moments, culture and experiences they discovered in the city.

The campaign highlights Seoul’s tourism attractions, including K-pop and K-content, the Hangang River, alleyways, cafes, food, shopping and night views, which are presented as experiences that can leave a lasting impression on visitors.

“This campaign is about connecting the global influence of K-culture with Seoul’s diverse tourism experiences, so that people around the world will want to experience the city for themselves.

“We will showcase Seoul’s many attractions, by day and by night, and strengthen its position as a global destination that keeps travellers coming back,” said STO President and Chief Executive Officer, Kim Byung-min in a statement.

In the campaign films, KARINA, WINTER and RIIZE appear as modern-day Sinseon, mystical beings from Korean tradition. The films begin with news reports about “Seoul Syndrome” emerging around the world before moving into a fantasy setting in which figures from a centuries-old painting of Sinseon enter present-day Seoul.

The campaign films will be released sequentially on the Visit Seoul YouTube channel and social media, following the Sept 23 teaser. Online activities will also include a comment event and “Guess the Seoul Night Spot”, a voice quiz featuring the artists.

Offline activities will be held at seven participating locations across Seoul, including five Seoul Tourist Information Centres and two Seoul My Soul Shops. Visitors who complete designated missions will receive campaign merchandise, including artist posters and photocards. More details will be released on Visit Seoul’s social media channels in mid-October.

From October, the campaign will expand internationally through outdoor advertising in major overseas cities, including Times Square in New York, and television spots on CNN in more than 133 countries.

-- BERNAMA


 

Comments

Post a Comment

Popular posts from this blog

ANAQUA: AI DRIVES SURGE IN SEMICONDUCTOR PATENTING

KUALA LUMPUR, Sept 2 (Bernama) -- Anaqua has unveiled key findings from its 2026 Semiconductor Industry Patent Report: AI & Innovation Trends report, revealing a market undergoing structural transformation, driven significantly by the demands of artificial intelligence (AI). The report, an analysis of global semiconductor patent activity, found that while overall semiconductor patenting grew 78 per cent over the last five years, patents at the intersection of AI and semiconductors grew 114 per cent, nearly 40 per cent faster. Anaqua, in a statement, said AI is increasingly defining semiconductor innovation at every level of the technology stack, across chip architecture, graphics processing units (GPUs), inference processors and custom accelerators for hyperscalers. Using Anaqua’s AcclaimIP patent analytics platform to analyse more than 700,000 semiconductor patent filings, the report shows AI’s influence on nearly every layer of chip innovation. The data was accessed between May a...
Read more

DALI ALLIANCE TO HOST FIRST GLOBAL SUMMIT, EXPO IN UTRECHT NEXT YEAR

KUALA LUMPUR, Sept 23 (Bernama) -- The DALI Alliance will host the inaugural Global DALI Summit + Expo, DALI 27, on Feb 23-24, 2027, in Utrecht, the Netherlands, bringing together experts from the lighting, smart buildings and smart cities sectors to shape the future of digital lighting control. The event will establish a new international forum for collaboration, knowledge sharing and innovation, bringing together the global DALI ecosystem. Sponsors and partner companies will also showcase their latest technologies and solutions at the expo. “For the first time, we are bringing the global DALI ecosystem together for a dedicated summit and expo to share knowledge, strengthen partnerships, and inspire innovation,” said DALI Alliance General Manager, Paul Drosihn. In a statement, DALI Alliance said DALI 27 will conclude with a gala dinner featuring the 2027 DALI Lighting Awards, which recognise outstanding projects and achievements in DALI-based lighting control. The event combines the D...
Read more

KPMG in Malaysia’s Eco Dive Programme earns Malaysia Book of Records Recognition

Image
  2026 Eco Dive volunteers (divers and non-divers) came together with KPMG in Malaysia’s Executive Committee to celebrate 20 years of Eco Dive and Malaysia Book of Records recognition as the “Longest-running Corporate Marine Reef Conservation Programme" PETALING JAYA, Oct 7 (Bernama) -- KPMG in Malaysia’s Eco Dive programme in Pulau Tioman has been recognised by the Malaysia Book of Records as the “Longest Running Corporate Marine Reef Conservation Programme”.   Established in 2007, KPMG Malaysia’s Eco Dive programme is one of the firm’s longest-running sustainability initiatives, bringing together KPMG volunteers and Reef Check Malaysia, a non-profit organisation dedicated to marine conservation in Malaysia. For 20 years, KPMG’s trained volunteer divers have worked closely with Reef Check Malaysia to conduct regular reef monitoring, contributing to a consistent and valuable dataset that tracks changes in reef health over time.   “Being recognised by the Malaysia Book o...
Read more